Sunday, June 26, 2005

The Polish plumber

The Polish plumber is the mythical figure who became a central actor in the debate in France over the European constitution, which was rejected by French voters last month. Portrayed as a predator who would move to France and steal jobs by working for less pay, this "plumber" has come to personify French fears about the future.

Now the Polish Tourism Bureau has launched a brilliant ad campaign, using the character to try to allay French fears and attract visitors at the same time. The poster says "I stay in Poland" and "Lots of you should come".

The "plumber" is Piotr Adamski, a 21-year-old Polish model who has become an overnight sensation in his home country. Yummy, if he'd been a real plumber I'd hire him immediately to do some thorough plumbing...

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